Kellogg's unveils new Eggo-flavored liqueur to pair with waffles

Kellogg's unveiled a new Eggo-flavored liqueur to pair with waffles.

Marketed as Eggo's new "boozy brunch in a jar," the Kellogg Company teamed up with Sugarlands Distilling Company to create the "Eggo Brunch in a Jar Sippin' Cream."

It's a liqueur that blends the flavors of toasted Eggo Waffles, sweet maple syrup, rich butter and a hint of smoky bacon. The Eggo Brunch in a Jar is available at select retailers nationwide and online in select states.

Those interested in trying the product could find a retailer by visiting Sugarlands' official website.

According to Sugarlands, the Eggo-flavored "sippin' cream" is a 40-proof drink and has an alcohol content of 20%.

"Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves," said Joe Beauprez, Senior Director of Marketing for Frozen Foods. "Eggo Brunch in a Jar makes it easy for parents to kick back when they're not caring for their little ones. So, whether parents want to punch up a weekend brunch or savor some of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat."

"Working with Eggo to bring Eggo Nog to life last year was a tremendous experience, so we're thrilled to partner with them again to create a brunch-inspired version of our Sippin' Cream, that parents can enjoy year-round," said Greg Eidam, Master Distiller at Sugarlands Distilling Co. "Our distillery team crafted Eggo Brunch in a Jar to combine flavors of toasted Eggo waffles, rich maple syrup and notes of creamy butter, with a savory hint of bacon in every sip. Eggo Brunch in a Jar is the perfect way to elevate weekend brunch with a fun cocktail or to enjoy classic brunch flavors during your well-deserved 'me time' in the evening."