Amazon mailing out printed holiday toy catalog to millions of customers
Amazon is mailing its first ever printed holiday toy catalog to millions of customers.
The toy catalog is titled, "A Holiday of Play," and is roughly 70 pages long. The catalog has a retro look to it and comes with QR codes for many of the products featured, so customers can instantly scan them and shop for more.
There is also a Kindle version of the toy guide and it is Amazon's latest move to mimic traditional retailers.