Texas company changing the way you buy cowboy boots (and saving you money)


    Photo courtesy Tecovas.

    A startup company is changing how we buy cowboy boots.

    "Even as a Texan, buying boots is pretty intimidating," said Paul Hedrick.

    So Hedrick launched Tecovas, an online retailer that makes it easier – and more affordable to find the right pair of boots.

    The conventional way people shop for boots is still antiquated and overwhelming, he explained. The process typically involves walking into a store that's the size of a small warehouse and is stocked with hundreds of boots arranged in rows by size, shape, style, material and heel.

    Then there's the price.

    "A really good pair of boots can cost between $500 to $600, or more," he said.

    Hedrick saw an opportunity: The market was fragmented. Cowboy boots are still largely sold in brick-and-mortar stores, and there wasn't a particular brand that dominated. While companies like Boot Barn sell boots online, Hedrick argues that there weren't any sites offering authentic, handcrafted cowboy boots at lower prices.

    Tecovas sells quality boots for about $200 a pair. CLICK HERE to learn more

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