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Target partners with 'Fixer Upper' stars for new home collection

Chip (right) and Joanna Gaines (left), hosts of the HGTV's 'Fixer Upper' (HGTV/MGN),

MINNEAPOLIS -- Target announced Wednesday it is partnering with Chip and Joanna Gaines of the hugely popular HGTV show "Fixer Upper" on a new line of home and lifestyle goods.

Products from the "Hearth & Hand with Magnolia" will be available at all Target stores and on Target.com beginning November 5th.

“In a retail environment where differentiation has never been more important, we’re doubling down and introducing more than a dozen new brands to provide guests with even more reasons to choose Target,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat. That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”

According to a news release, the products will be "designed exclusively for Target by Chip and Joanna Gaines and reflects a modern take on Magnolia’s signature look and will range in price from $.99 to $129.99, with most items under $29.99.

“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” said Joanna Gaines, co-founder, Magnolia. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”

CLICK HERE for more information about Hearth & Hand with Magnolia.


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