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Selena's Early Career: Tejano label executive shares story

Photo courtesy Grever Family

SAN ANTONIO - You could say music runs in Bob Grever's blood.

His grandmother, Maria Grever, was one of Mexico's first successful female composers. She wrote hundreds of songs, including 'Jurame,' 'Cuando Vuelva at tu Lado,' and 'Mucho Mucho.'

Many people are familiar with one of her hits, 'What a Difference a Day Made,' made popular by the English version sung by Dinah Washington.

Bob ended up following in his grandmother's footsteps. He founded San Antonio-based Cara Records.

And while you may not recognize his name, many Tejano music fans will know his artists.

Grever signed Tejano musicians Emilio Navaira and Selena when they were first starting out in the music industry.

He shared with us the story of how Selena came to be one of his recording artists.

"There is a knock at my door, I go to my front door. There is this little girl, 12-years-old, Selena. She comes in and says 'Can I sing for you?' She was with her father, sister, her mother," describes Grever. "They come into the house and my dad was there. My dad was a big music man. She gets up and dances and sings, does it all. My father took one look at her [and says], 'Sign her. Sign her. Don't let her walk out the door.' I said, 'Dad, she is 12-years-old. I can't take this girl on a promotional trip. I can't do it.' He said 'Sign her. Worry about that later.' When my father said do something, I did it."

Bob did sign Selena and years later, he sold Cara Records to EMI. There, he ended up working with the Backstreet Boys and N-Sync.

Extended Interview


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